Kichler Lighting Packaging Refresh – Lowe's
Kichler Lighting partnered with Lowe’s Home Improvement stores to sell Kichler lighting products in branded packaging. Over one-hundred products were included in a successful initial launch. In subsequent years several brand refreshes have occurred in which I helped lead the packaging redesign.
My Role
Art Direction | Packaging Design & Production | Guideline and Template Development | Merchandising Design
Artistic Evolution
Packaging
Merchandising
Packaging
The new packaging was presented in a fresh new clean and brighter style. Along with establishing an appropriate hierarchy for the logo, product name and descriptions, consistent box alignment with shelf planograms was considered.
Unboxing
Merchandising
Packaging
To create a memorable purchase, thank you cards were designed to place inside the box. The thank you card showcases the entire collection of products for the customer to easily reference and find the other coordinating products in store or online.
Merchandising
Merchandising
Merchandising
The refresh was also translated into branded store merchandising for multiple projects.