Kichler Landscape Lighting
Kichler landscape lighting was being introduced into Lowe's stores within a full bay. I directed a vendor on custom illustrations to showcase product features, lighting effects, and a whole home night scene. I designed a backdrop, riser signs, price cards. Additionally, I designed new packaging specifically for the landscape series but was complementary to the current in-store decorative packaging.
Images Copyright © Kichler Lighting
My Role
Art Direction | Graphic Design | Packaging Design | Merchandising Design